Back in 2011 I founded a small company in Varna, Bulgaria specializing in affiliate marketing and ecommerce. Back then the market locally was virtually non-existent so I focused all my efforts on finding clients internationally.

For the next few years the company grew exponentially but there was something in the back of my mind that had always bothered me. I had been doing all this work promoting the products other people had created or driving large amounts of traffic to clients who, frankly, didnt even offer the best service on the market. While this made my company a success on paper, there had to be something more to it.

Ever since I was a kid, I always wanted to be a creator and not just a cog in a some big corporate machine.

Since I have always known, and read, (and even experienced), that success does not come overnight, I got to work, working online and doing various jobs. This started back in 2004, where I bounced around doing all types of internet marketing, between affiliate marketing, promoting myself to clients, and doing some freelance jobs here and there.

My first actual success came in 2010-2011, when I decided to focus on what I am really good at in my business, and in my free time, focus on what I had dreamed about as a kid – being a creator for myself.

My first opportunity came in 2015 when Amazon launched their print on demand platform – Merch by Amazon. This was a program for selling t-shirts on Amazon, which may sound like a relatively small business, but in the very first year, netted me over $200,000 in pure profits.

I started investing that money in order to create tools to optimize my business and work flow. This later on turned into a full-blown SaaS (software as a service) product to help other creators just like me sell their work across the internet globally, much more easily.

This is when my small company switched gears from affiliate marketing, to software creation and Merch Informer was born.

After this initial success, we continued to create various software products all based on the same principle – help creators across the globe build, grow and scale a business on marketplaces such as Amazon and Etsy.

We build what I wished I had when I got started, a way for creatives to earn a living doing what they love.